Two to three weeks on your real numbers, before anyone quotes you a retainer
A fixed fee, a defined end date, and a plan you keep whether or not we work together afterwards.
The call is free. It's where we work out whether a diagnostic is worth doing at all.
Nothing gets quoted on a guess
Most marketing proposals are written before anyone has looked at your numbers. That's how businesses end up paying for four blog posts a month when the real problem is that enquiries go unanswered for days.
The diagnostic reverses the order. We look first, then recommend. If what we find doesn't justify an ongoing engagement, we'll tell you, and the diagnostic is the whole job.
Where your enquiries come from, and where they go
- How people find you today — search, referral, AI assistants, social, direct. From your own analytics, not an industry average.
- What happens after they enquire — response time, follow-up, and how many go quiet without a second touch.
- The revenue you already have — past clients, lapsed enquiries and referrers who have never been asked.
- What Google and the AI assistants say about you — whether you get named when a buyer asks about your category, and who gets named instead.
- What it's worth fixing first — ranked by what it would return, not by what's easiest to sell.
An audit, a plan, and a straight recommendation
A written current-state audit, a plan for the next three months built on what the data showed, and a recommendation on which package fits, or whether you need one at all.
It's yours. Run it yourself, hand it to your team, or take it to someone else. If you start an engagement with us within 30 days, the diagnostic fee is rolled into it.
The diagnostic — common questions
Why do you charge for a diagnostic?
Because pricing an engagement before seeing your numbers is guessing, and a guess is either too big for what you need or too small to work. The diagnostic is real work on your business, and you keep everything it produces whether or not we go further.
How long does it take?
Two to three weeks from the intake call. Most of that time is spent on your data, not in meetings with you.
What does it cost?
A fixed fee, agreed before we start. It's set at one month of the package you're considering, so you know the number on the first call and it never moves.
What happens if I go ahead afterwards?
If you start an engagement within 30 days, the diagnostic fee is rolled into it. The work feeds straight into the build, so you are not paying twice for the same thinking.
What if I don't go ahead?
Then it ends. There's no term and no follow-on commitment. You keep the audit and the plan, and you're free to run it yourself or with someone else.
Do I need to prepare anything?
Access to whatever you already have — your website analytics, Search Console, your CRM or enquiry inbox, and any ad accounts. If some of that doesn't exist yet, that's a finding too.
Want to see what a check on AI search looks like first? Start with AI visibility.
Start with a free 30-minute call.
We'll tell you on the call whether a diagnostic is worth it for your business. About us →