What Is AEO? Answer Engine Optimisation Explained
AEO, or answer engine optimisation, is how your business becomes the answer in featured snippets and AI results from ChatGPT to Google. Here is how it works.
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Marketing guidance for small businesses ready to grow
Practical, jargon-free guidance on SEO, lead generation, marketing automation and strategy — written for Melbourne and Australian small businesses by a senior marketer with 15+ years across B2B and SaaS.
GEO Optimisation in Melbourne: How to Get Cited in AI Answers
GEO optimisation in Melbourne: how a small business gets cited in ChatGPT, Perplexity and Google AI Overviews, not just ranked. Our own baseline, honestly.
How to Find the Right SEO Consultant in Melbourne
What an SEO consultant actually does, what to ask before hiring one, and how much it costs in Melbourne. A straight-talking guide.
Lead Generation for Melbourne Small Businesses — 5 Channels That Work
Five lead generation channels that work for Melbourne small businesses — from SEO to email to LinkedIn. No paid ads required to start.
Marketing Strategy for Small Business Australia
A practical marketing strategy guide for Australian small business owners. Five steps that actually get implemented — not just planned.
Marketing Automation for Small Business — A Plain-English Guide
Marketing automation explained for small business owners in Australia. What it does, what it costs, and whether your business actually needs it.